No, I’m not talking about the Nats run production. I’m talking about the empty seats behind home plate. I first noticed it back in 2008 when I went to a day game with some co-workers. Look at all that blue!!!
I knew those seats were “expensive” but never really followed up. Until last week. Watching the Nats during a homestand… and the seats behind home plate are still pretty much empty…. even during a Strasburg start!! Huh?!?!?
So I decided to do some research. I figured the seats in that section ran about $100. Wanna guess how much they actually are??
Whatever you guessed…. go higher!
The answer is $325. Yes Three Hundred Twenty Five ….. Dollars!!!! (And that’s for a Non Premium Game…. the price goes up to $335 if the Phillies are in town)
So I went to the O’s website to see what Angelos was charging for approximately the same seats. $55. Yes Fifty Five …. Dollars. I was like what??? (The price does go up to $88 when the Yankees are in town, but still).
I was beyond confused. Why are the Nats charging such a ridiculous amount?? So I did some more reading on the Nats website. The $325 seats are called – Lexus Presidents Seats.
Lexus Presidents Seats provide the option to purchase a parking pass in a Nationals Park garage based upon availability, an all-inclusive gourmet buffet, complimentary in-seat food and non-alcoholic beverage service, and access to the Lexus Presidents Club, PNC Diamond Club, and Stars and Stripes Club.
Ok. So your $325 gets you some perks. But who can eat $200 worth of food at a ballgame? And it doesn’t even include beer, though who could drink even $100 worth of beer at a ball game?? Not me… even if I arrived when the gates opened, and left when the ushers rolled me out after the game was over!!
Do you really want people that buy the seats behind home plate sitting in the PNC Diamond Club? Instead of in their seats for the cameras? FOX will be carrying the July 3rd game. I would think the Nats would want to present the best possible image to a National audience.
These seats weren’t selling in 2008 and they aren’t selling now… maybe it is time to re-evaluate your pricing strategy. How about 2 pricing tiers for those seats? One where you just buy the ticket for a reasonable price, and then you have the ability to add the option to purchase the perks?